Tips to Buck Up the Web Designers Out of Their Irksome Web Design Process

When you are running a web design business, it is very important for you to understand that your clients are the part and parcel of your business. The type of clients you agree upon to work with speaks a lot about you and your web design firm. Similarly, the grounds on which they delegated the responsibility on you to produce a design speaks a lot about them. Maintaining a good relationship with the client is though a hard nut to crack, but a lot of it spins around the web designers’ knack to edify their customers and set expectations so that both sides end up with gratification.

Many of the designers go off the beaten track in a way to gratify their clients. They make continual edits, re-designing, Last minute changes, moreover the add-in features that had never been discussed. Web designers just give in to each and every caprice of their clients but then at the end they end up getting underpaid and feeling frustrated, rebuffed and jaded.

Most web designers might relate this to worst example in a web design process. There are a few absurd expectations for a project to go quickly and smoothly. The minute these expectation ruins out of delays in the completion of the project or the bad designs or due to the coding bugs, etc., both the client and the web designer as well gets irked. Nevertheless, there is a trick out of which you can make your irksome design process a pleasant experience for you and your client as well. Edifying your clients is not a great part of your business project but you can make certain that it will aid you greatly in recuperating the working relationship with your client.

Wondering what tags along a general list of some significant lessons that must outline the scaffold for the education process? Well, a few key points are brought into a limelight below:

Tip 1: You are a Professional Designer, Not a Laborer

People never tell their Doctor’s and electricians how they need to do their jobs. They understand that the doctors and electricians obviously more on familiar terms with their respective field of work than them. This attitude on the other hand ought to persist with the webmasters too. Many clients have a set mind that just browsing through the websites qualifies the webmasters to make design decisions. They treat web designer as the annex of their brains. And because of this kind of false premonition the designers are often wrongly taken as the laborers who are born to get their task done, and not the professionals who are creative and talented with the skills and experience that others professionals to might have in their area of work. Moreover, the clients forget that the Web Designers too are the part of the design process equally.

This pathetic situation occurs generally in the case of freelancers where the clients presume that if the designers don’t have their office then they can work in any odd hour of the day too as if they don’t have their family or other things around to be taken care of!

Thus it is imperative for the web designers to make certain that their clients understand that they are experts and that their opinions are grounded in the research before the web design process initiates.

Tip 2: Communication is Vital

Lack of communication can often badly ruin the whole of the project. Generally, the clients tend to keep themselves involved and vocal in the initial stage of the project. This as a result ends up with the designers’ belief that the things are going well until when the clients hand over them the laundry list of edits.

So, bringing this clause under the contract that you might need your client’s feedback throughout the project from an issue as large as payments and billings to the minuscule subjects like the color combinations etc. so that you can generate a better product in less time period.

Tip 3: The Web and the Print Medium are like chalk and cheese

There are some of the clients who are going through the web design process for the first time and web is a strange and foreign place for them whilst there are a few who are incapable of figuring out the difference between the print medium and the web.

There are also a few clients who want their website to represent itself just like a brochure of their product or services.

Therefore, being an expert of this design arena, it’s the designer’s responsibility to enlighten their clients about the things like their website can be very well fabricated like a brochure as per their desire but doing this might fail to plug the real power of the internet eventually setting them up as the failure on the web. The web designer’s having their lives almost certainly been spent surfing the web should never take these little things for granted. Edifying the clients over the nuance and the subtlety of the web can help aid the wrong illusions that the clients might have.

Thus, to wrap-up, the art of learning the management of clients is a major challenge for any service-oriented business. If one wants to maintain good working relationships then, edifying clients are one of the wisest ways. Web designing is an essential fragment of the service-industry and thus follows the same rules. The toughest job to do ever is to stand up your client or boss but as a matter of fact doing this regularly can make your irksome website process a pleasant experience for yourself and for your clients as well.

Would Our Web Designer Sell Us A Junk Design?

Junk just gathers dust
Web designers are in the business of selling web designs. That is the first principle of business for a web design firm, as it is for many other types of businesses. There is nothing new here except that the whole purpose of a web site is to create business for the owner, and a site just gathering dust does not do that.

No one says that a web design needs to create direct sales for any business but it must connect with the business owner’s market and engage that market. If the site doesn’t connect with the market it is just junk collecting dust. It may be a beautiful piece of work but it’s still collecting dust.

Part of this problem is our responsibility as small business owners. We didn’t go to a web designer and say, “I need a web site designed for my web market.”

Instead, most small business owners say, “I need a web site designed for my business.”

Our market doesn’t care about us
The difference is about the focus our words create and the intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with something we are thrilled with even though our market is not impressed and doesn’t care.

What our market cares about is their problem, not the looks of our web site. They are not going to share our web site with others because it looks cool, but they will share when our business web site helps them and educates them about our industry and how to make the best choice for their needs.

Are we being educated on our marketing options?
The chances are that our web designer doesn’t really want to go there. Instead they jump right in to giving us a good look at their portfolio and suggesting how they could customize and come up with something totally original for us.

And our fault is that we go for this – not knowing any better.

But it’s not really our fault. We go to experts to get the best information and all too often we are talking to a professional that has a conflict of interest. This is where the web designer is advising us about the very product they sell. We may never get clear information about what all our choices are.

For instance:
If the conversations never touches on the low cost, or no cost, of “Pull Marketing” then we are not getting all of the available choices.

If the conversations never come around to discussing the differences between a demographic market and a virtual market then we are not seeing our real needs.

If the conversations never get around to discussing how to define a marketing profile for our web market (not just guessing about our virtual market) then we are not getting to use the best of what a web site can offer our business.

And there are more if’s that the web design industry does not talk about. Web designers don’t talk about our market other than to ask us to describe them. It is so much easier for them to design something for us. So most small business owners end up with a beautiful site that is headed for the scrap pile from day one.

To design for our web market a design firm would need to know how to discover things about our virtual market that even we don’t know. They would need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we have in common with our market. But web designers, trendy or not, don’t give us any of this.

The solution is in market segmentation
This is just another term for psycho-graphics. Segmentation divides a whole geographical or national market into 7 segments where each has a psychological profile that describes the segments shopping habits, values, likes & dislikes as well as general beliefs. These are better tools to work with on the web.

Reverse engineer
We could also stand back from our own business and ask that business a few questions to discover things about the market it serves.

  • Doesn’t our business provide solutions for a market?
  • Doesn’t our experience include the pain and distress our market feels?
  • Can we name our market’s biggest problem?

Once we have put words to the solutions we provide and for who we provide them for then we are well on our way toward knowing who our web site should be designed for.

We do not have to accept trendy web designs that have no appeal to our market. These just sit and gather dust. We want a site that engages our market and this means engaging our market.

Read that last line again. It’s like saying, “If nothing changes… then nothing changes.”

If our web site doesn’t engage our market it’s just junk

No matter how beautiful and pleasing it is to our eyes.

And it is our job to make sure that our web designer is going to think about our market and what would be best for our market but we shouldn’t really expect this to happen. The reason for this is that there is no one that knows more about our business than we do, but we need to stop listening to the professionals who are only thinking about us.

A professional web designer may not deserve all the blame for junk web site, except that they are the self proclaimed experts and they expect that we will listen to them. Therefore, the first rule of hiring a web professional is to not let them design our web site.

There is, of course, a great deal more to learn about our virtual market and how they think, what their shopping habits are, what their values are and what they believe in. There isn’t room in one article to cover the web as a virtual marketplace or market segmentation to develop a market’s profile. You will find this information in other articles.